Worth reading
Stay up to date with our latest articles on trends, destinations and insider knowledge from the world of travel.
What are the benefits of ITB?
Monika Mersmann and Rulf J. Treidel have gathered great ideas for special tourist experiences during this year’s International Tourism Exchange from 4 to 6 March 2025 in Berlin. In addition to discussions with competent providers from Portugal, Albania and Italy, Spain is an important focus for the visit. With its campaign ‘Enjoy Spain with all…
Travelling and the environment
In recent years, awareness of sustainable tourism has increased significantly in Europe. Given the challenges posed by climate change and the impact of mass tourism, it is more important than ever to promote responsible travel practices. Sustainable tourism not only offers an opportunity to protect the environment, but also to support local culture and economy….
Run for your life
Mass tourism poses major challenges for many popular holiday destinations. Overcrowded roads, overloaded infrastructure and dissatisfied locals are just some of the problems that so-called “overtourism” brings with it. But there are solutions to these challenges. What are successful strategies? 1. Introduce visitor limits One effective method of regulating the flow of tourists is to…
How are we travelling tomorrow?
Modern tourism is at a turning point. The industry must turn away from standardised mass travel and break new ground in order to meet the challenges of the 21st century. At the centre of this transformation is a fundamental paradigm shift: visitors are no longer seen as anonymous consumers, but as guests who want to…
Undiscovered possibilities
Rural tourism is becoming increasingly popular and offers numerous benefits to both travellers and the regions they visit. In this article, we highlight the positive aspects of rural tourism for both sides. Advantages for travellers Authentic experiences Travellers who choose rural tourism are often looking for authentic experiences that offer them a real insight into…
Keeping your Cool
A “Coolcation” is a modern travel trend where travellers deliberately choose cooler regions with temperate climates to escape the intense heat of traditional vacation destinations. The term combines the words “cool” and “vacation.” This trend is gaining importance because of climate change and the increasing frequency of heatwaves in southern holiday destinations like Spain, Italy,…
Immerse yourself in the green
In a forest clearing with a bold jump into the cool water? No, forest bathing is something else. It’s about walking consciously and mindfully through the forest, taking in the surroundings with all your senses. In contrast to a normal forest walk or sporting activities, the focus is on slowing down and fully immersing yourself…