Projects

Zamora Conecta – Promoting rural tourism

Zamora is a region in north-western Spain, known for its cultural and gastronomic specialities and breathtaking landscapes. Zamora Conecta helps to leverage this previously untapped potential. It helps local stakeholders to turn their ideas into digital and experience-oriented offerings. The aim is to create a sustainable tourism model that meets the needs of international guests.

Challenges/assessment	Our solution
Low level of digitalisation, lack of online visibility	Further training in marketing, digitalisation, storytelling
Seasonal dependencies, underutilised capacities	Mentoring programmes for the implementation of specific projects
Lack of networking between local stakeholders	Community building among tourism stakeholders
Growing demand for authentic, sustainable experiences	Support in the development of sustainable products

Training programme

A continuing education programme has been established for

• entrepreneurs and founders of hotels and restaurants
• experience providers
• Tourism marketing professionals
• local producers

The programme consists of three modules:

1. Gastronomy

• Development of a gastronomic brand identity
• Marketing regional products and culinary experiences
• Integration of local food into tourist offerings

2. Tourism products and storytelling

• Development of a clear product concept with emotional appeal
• Storytelling for authentic brand communication
• Differentiation from the competition through merchandising and brand messages

3. Experience-oriented tourism

• Design of unique experience offerings
• Digital marketing and customer loyalty
• Cooperation between local players for holistic offerings

How were the courses conducted in practice?

• Virtual live courses with interactive sessions
• Recordings for flexible learning
• Practical exercises directly related to participants’ projects
• Group work for idea development and exchange of experiences
• Individual support from experts

What do participants take away with them?

• Practical marketing skills for the tourism sector
• Networking with other tourism stakeholders
• Feasible plans for their own projects

Workshops

Sustainability and quality as future opportunities for tourism companies in the Eifel region (2021–2022), Lift Wissen project report.
Federal Ministry for Economic Affairs and Climate Protection.

VET (Vocational Education Training) Curriculum Design Incorporating EU Insights.
Two-day workshop for Erasmus+ National Office Jordan for Jordanian Universities. Amman

Future Skills: How Universities Can Prepare for Jobs That Don’t Yet Exist.
Online seminar for Erasmus+ National Office Kyrgyzstan for Kyrgyz Universities

Strategic purchasing management for medium-sized travel companies.
Online workshop

Keeping the travel agency on track with the right key figures.
Online workshop

Dealing with conflict situations during trips with customers
Lernidee Erlebnisreisen GmbH

Tourism and intercultural communication
RUF Jugendreisen GmbH & Co KG

CREDinGREEN: Responding to tourism market changes caused by Covid-19 and the EU Green Deal
through micro-credential-certified upskilling of SME tourism managers
ERASMUS+

Supporting SME Sustainable Packaging Transformation
ERASMUS+

Supporting Traineeships & Employment Apprenticeship through Micro-Credentials
ERASMUS+

Conveying Green VET micro-credentials into EQF
ERASMUS+