Your expert

Rulf J. Treidel would like to provide owners and employees of the many small and medium-sized companies in the tourism industry with the tools to optimally design sustainable tourism products. In doing so, he has got to know many facets of tourism himself in recent years.

As a graduate historian, he has always been fascinated by foreign cultures and so started as a study tour guide for the traditional brand Dr. Tigges. There he was able to give many people new impressions of life not only in the Spanish-speaking world. He also led these study tours in the Middle East, Iceland, the British Isles and Brazil, for example. Here he learned how important even the small, seemingly insignificant experiences along the way are for travellers. For many years, he has been driven by the question of how tourism can help to make the world a better place. How do the special offers of small providers find their way to curious people from all over the world?

During his more than twenty years of experience as a tourism division manager at a medium-sized study and adventure tour operator associated with TUI, he gained the practical business know-how to lead tourism companies to success.

He is professor of the chair ‘Management in Tourism’ at the University of Applied Sciences in Bielefeld. He sees it as his mission to convey to young people the opportunities of business thinking and how to start their own business.